Our company motto is to run business with “Integrity, Honesty & Kindness”.


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Detox Trading is a family run business founded in 2007 by Amida Harvey, and now it is co-owned with Amida’s son & daughter, James and Sophia.

Detox Trading grew out of Amida’s passion for health and wellbeing. He noticed a real need for quality, versatile and affordable superfoods that were not previously available to buy online. The first product in the store was the humble hemp seed, that was a favourite for Amida and one that he used daily for making hemp milk. Since then it has evolved to offer over 100+ products and growing, amazing superfood products, most of which are certified organic with the UK’s Soil Association.

detox-trading-team

Detox Trading Family – James, Amida and Sophia

About Amida
Amida has always been interested in health foods, from one of his first jobs at the original ‘Harvest’ wholefood shop in Bath in the late 1970’s, to running his own shop called ‘Natures Store’ in Dorset to co-owning the fasting retreat company Sura Detox. His comprehensive understanding of top quality superfoods and how they can improve your life means he is able to source a vast range of products to benefit everyone.

Away from work Amida lives in Dartington, Devon with his partner Heather and step-son Callum. His other big love in life is photography and you won’t find him without a camera in hand.

About James
Before joining the family businesss James worked for 7 years in the wine industry. His experience lies in running a super efficient and organised business, dealing with huge quantity’s of stock and managing a team of staff. You will also find James behind the camera in our Detox Bites videos, directing, filming and editing each video.

About Sophia
You may have already seen Sophia starring in our Detox Bites video’s (and if not, do check them out here). Sophia started working in Detox Trading in 2013. Sophia has inherited her Dads passion for health and is currently studying for a diploma in Nutritional Healing to be able to offer consultations and health plans to clients when qualified.

Sophia also lives in South Gloucestershire with her husband Jimbo. Outside the office Sophia can often be found in the kitchen creating delicious raw/vegan/veggie recipes, writing our blog or on a yoga mat practicing her headstands.